VISION AVTR – inspired by AVATAR.
The name of the groundbreaking concept vehicle stands not only for the close collaboration in developing the show car together with the AVATAR team but also for ADVANCED VEHICLE TRANSFORMATION.
Learn more ⇾
Mercedes Benz
The name of the groundbreaking concept vehicle stands not only for the close collaboration in developing the show car together with the AVATAR team but also for ADVANCED VEHICLE TRANSFORMATION.
Learn more ⇾
With its four high-performance and near-wheel-built electric motors, the VISION AVTR embodies a particularly agile implementation of the vision of a dynamic luxury saloon. With a combined engine power of more than 350 kW, the VISION AVTR sets a new benchmark for EQ Power.Thanks to the intelligent and fully variable torque distribution, the power of the four fully individually controllable motors is not only managed in the best possible way in terms of driving dynamics, but above all in a highly efficient manner.
The VISION AVTR was designed in line with its innovative electric drive. This is based on a particularly powerful and compact high-voltage battery. For the first time, the revolutionary battery technology is based on graphene-based organic cell chemistry and thus completely eliminates rare, toxic and expensive earths such as metals. Electromobility thus becomes independent of fossil resources.
In addition to an exponentially high energy density – compared to today’s battery systems with up to 1,200 Wh/litre – the technology also impresses with its exceptional fast charging capability via automated, conductive charging technology. This means that the battery will be fully recharging in less than 15 minutes.
At Mercedes-Benz, the consideration of efficiency goes far beyond the drive concept, because with increasing digitalisation, the performance of the large number of so-called secondary consumers also comes into focus – along with their efficient energy supply, without negatively affecting the drive power of the vehicle itself. Energy consumption per computing operation is already a key target in the development of new computer chips. This trend will continue in the coming years with the growth of sensors and artificial intelligence in the automotive industry.
For the first time, Mercedes-Benz has worked with a completely new design approach in the design of the VISION AVTR. The holistic concept combines the design disciplines interior, exterior and UX from the first sketch. Man and human perception are the starting point of a design process from the inside out. The design process begins with the experience of the passengers and consciously focuses on the perception and needs of the passengers.
Large areas such as the back shell of the seat and the sky are decorated with a colour-changing fabric inspired by the colour world of the sea. Depending on the light, the textile changes its colour from dark blue to a subtle light blue. These seats are refined by the vegan DINAMICA® leather. DINAMICA® is the first and only microfibre that guarantees environmental sustainability throughout the entire production cycle.
The VISION AVTR already responds to the approach of the passengers by visualising the energy and information flow of the environment with digital neurons that flow through the grille through the wheels to the rear area. The first interaction in the interior between man and vehicle happens completely intuitively via the control unit: by placing the hand on the centre console, the interior comes to life and the vehicle recognises the driver by his breathing. This is made visible on the instrument panel and on the user’s hand.
The visual connection between passengers and the outside world is created by the curved display module, which replaces a conventional dashboard. The outside world around the vehicle and the surrounding area is shown in real-time 3D graphics and at the same time shows what is happening on the road in front of the vehicle. Combined with energy lines, these detailed real-time images bring the interior to life and allow passengers to discover and interact with the environment in a natural way with different views of the outside world.
When the boundaries between vehicle and living beings are lifted, Mercedes-Benz combines luxury and sustainability and works to make the vehicles as resource-saving as possible. With the VISION AVTR, the brand is now showing how a vehicle can blend harmoniously into its environment and communicate with it. In the ecosystem of the future, the ultimate luxury is the fusion of human and nature with the help of technology.